Toyota Giving

live.well.together

Toyota

Aaron Watson, Ashley McBryde, Lindsay Ell, Georgia Satellites and more participate in the #ToyotaGiving activation this past weekend at Stagecoach!

The first festival of the season came and went in a flash! We met up with some pretty incredible musicians to help us spread the word and share what music means to them, including Georgia Satellites, Lukas Nelson, Delta Rae, Kassi Ashton, Walker McGuire, Ashley McBryde, Adam Doleac, Paul Cauthen, Temecula Road, Runaway June, Muscadine Bloodline, Lindsay Ell, Jade Jackson, Brown and Gray, and Aaron Watson.

Artists shared inspiring messages of what music means to them, including:

“Music means…Everything ps 118:14” – Aaron Watson

“Music means…Doing what you dream.” – Ashly McBryde

“Music means…an expression of love and pain, in life as sound.” – Lukas Nelson

“Music means…nature’s harmony.” – Paul Cauthen

Lukas Nelson shares what music means to him as part of the Toyota Giving campaign.

Festivalgoers who visited the Toyota Presents EXHIBIT Love tent this past weekend at Stagecoach were drawn towards the ThankYouX art piece and unique 3D photo booth. Guests used instruments as props to take their photo and received their 3D GIF photo to post on social media using the #TOYOTAGIVING.

Guests at Stagecoach Festival participate in the Toyota Giving activation.

Our next music festival will be Country 500 in Daytona, Florida during Memorial Day weekend, so make sure to check back as we continue raising awareness about the importance of music education!

 

See you in Daytona!

posted May 1st, 2018

Toyota Giving Launches Fourth Year at Stagecoach This Weekend

It’s that time again!

It’s a new year and festival season is ramping up again! For the fourth consecutive year we are partnering with VH1 Save The Music Foundation to support music education funding for schools in need. We’ll be back with a fun new festival experience at six popular festivals around the country to raise awareness about the importance of music education and to ask the fundamental question, “What does music mean to you?” Make sure to follow us over the next couple months as we head to Stagecoach, Country 500, Firefly, Lollapalooza, Life is Beautiful, and Voodoo Music + Arts Experience.

Over the past three years, the Toyota Giving partnership with VH1 Save The Music Foundation has supported grants in New Orleans, Chicago, and Las Vegas. This year we will be granting a select high school in Philadelphia with a Music Technology grant that will support programs for electronic music creation.

Catch us at Stagecoach this weekend where we’ll be at the Toyota presents EXHIBIT LOVE tent. This year we’ve teamed up with Los Angeles-based artist ThankYouX to create an awesome art piece that will be used as a backdrop for a fun 3D photo booth. Festival attendees will be encouraged to take a photo and share it on Instagram with the hashtag #ToyotaGiving along with their message of what music means to them.

Even if you’re not at the festival, help us spread the word and don’t forget to follow along and hashtag #ToyotaGiving!

A member of the electronic pop band, Muna, writes what music means to them during Lollapalooza 2017.

posted April 26th, 2018

Toyota Giving Wraps up the 2017 festival season at Voodoo!

It’s hard to believe that October is over! With the close of Voodoo Festival this past weekend in New Orleans, we’ve officially completed the 2017 #ToyotaGiving festival run. For the past seven months we’ve been part of music festivals from coast to coast spreading the love of music and the joy of giving back.  

Along with VH1 Save The Music Foundation, we’ve been to seven different music festivals including Stagecoach, Country 500, Firefly, Ruidofest, Lollapalooza, Life is Beautiful and Voodoo to raise awareness about the importance of music education and asking festivalgoers and artists to share what music means to them. At each festival we completed a different mosaic filled in with photos taken by you and shared on social media with the #ToyotaGiving. Artists such as Lil Yachty, Tegan and Sara, Dillon Francis, The Zombies and more have also share with us what music means to them!  

 

Toyota and VH1 Save The Music Foundation join representatives of Life is Beautiful Festival and Clark County School District to present $40K toward three schools in Las Vegas as part of the #ToyotaGiving campaign.

 

At a spirited school-wide assembly held at Ed W. Clark High School on Thursday, September 21, we joined forces with VH1 Save The Music and Life is Beautiful to award a $40,000 music education grant to further music programs and fund new instruments. The event was especially memorable as Las Vegas natives, Imagine Dragons, surprised the schools with an inspiring performance of some of their popular songs while students and teachers danced and sang along.  

Imagine Dragons pose for a photo during an assembly in Las Vegas where VH1 Save The Music Foundation and Toyota granted $40K toward three Las Vegas schools.

 

We also supported VH1 Save The Music Foundation at their 20th Anniversary Gala in New York and presented DJ Khaled, a noted philanthropist and long-time champion of music education, our first ever Toyota Giving Award! 

It’s been such a fun and inspiring year supporting a cause and organization we care about, especially as they celebrate their 20th Anniversary, and we are incredibly grateful to all the artists and festival attendees who shared with us what music means to them. 

 Until next year!   

Festival attendees share what music means to them during Lollapalooza 2017.

The Zombies share what music means to them as part of the #ToyotaGiving campaign. The Zombies are one of the many artists who participated in the campaign during the 2017 festival season.

posted October 30th, 2017

Off to New Orleans for the last festival of the season!

October is here and that means Voodoo Music + Arts Experience is just around the corner! Our #ToyotaGiving festival run has been such a fun and inspiring experience so far and we’re amazed by the participation from artists and festival attendees all sharing what music means to them! Next stop, we’re headed to New Orleans, Louisiana where we’ll be at Voodoo Music + Arts Experience!

We’ll be back once again with our activation and an all-new mosaic to be filled in as part of our #ToyotaGiving activation with our partner VH1 Save The Music Foundation, raising awareness about the importance of music education in schools.

If you’re going to Voodoo, check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you to become part of our Instagram mosaic made up of your photos!

Don’t forget to follow along and hashtag #ToyotaGiving!

posted October 27th, 2017

Imagine Dragons performs during the #ToyotaGiving Grant Assembly!

We’re back from the desert and can’t believe how fun and special the past weekend was. We had some awesome musicians share what music meant to them, including The Revivalists, RAC, and Ella Vos as part of the #ToyotaGiving activation. Check out some of their inspiring messages:

“Music means…we get to survive.” – Classixx

“Music means…I have an outlet to express myself.” – RAC

On Thursday September 21st we granted $40,000 toward music education programs in three Las Vegas schools – Ed W. Clark High School, Cashman Middle School, and Dell H. Robison Middle School – in an unforgettable assembly with GRAMMY Award-winning rock band and Las Vegas natives Imagine Dragons. Not only did Imagine Dragons give a rousing performance of some of their popular songs, a group of orchestra and band students also performed an impressive rendition of Imagine Dragons’ massive hit “Radioactive.” It was amazing to see the students perform and share how talented they are, and it’s exactly why we support such a great organization like Save The Music!

Imagine Dragons at Ed Clark High School.

Toyota and VH1 Save The Music Foundation grant $40,000 toward public schools in Las Vegas.

Our last festival of the season will be at Voodoo Music + Arts Festival in New Orleans on October 27th! Check back for our final Instagram mosaic mural as we close out the 2017 #ToyotaGiving campaign!

See you in NOLA!

posted September 25th, 2017

#ToyotaGiving is headed to Life is Beautiful Festival!

Las Vegas here we come! Vegas is a significant stop on our festival run as it is this year’s chosen community to receive the #ToyotaGiving music education grant! We are thrilled to support the Las Vegas school district and make an impact on student’s ability to experience the power of making music!

 

We’ll present the #ToyotaGiving music education grant at Ed W. Clark High School on Thursday, September 21 with our friends at VH1 Save The Music and Life is Beautiful Festival. To make the event even more special, Las Vegas natives Imagine Dragons will perform an intimate set in support of the event.

 


2016 Toyota/VH1 Save The Music – Grant Presentation to Chicago Area Schools

 

As always, we’ll also be back with our activation and an all-new mosaic to be filled in, continuing to raise awareness of the importance of music education in schools! If you’re going to Life is Beautiful, make sure to stop by Toyota Music Den and tell us what music means to you and become a part of the Instagram mosaic mural.

 

Don’t forget to follow along and hashtag #ToyotaGiving!

posted September 25th, 2017

Lil Yachty, Tegan and Sara, and more participate in the #Toyotagiving activation this past weekend at Lollapalooza!

This past weekend we made a return to Lollapalooza and had so many great musicians share what music means to them! 25 artists at Lollapalooza participated in the activation sharing fun and inspiring messages including:

“Music Means…Mood acceptance!” – Lil Yachty

“Music Means…Community.” – Tegan and Sara

“Music Means…Anything that makes you feel alive!!…Man!.” – Barns Courtney

“Music Means…The potential evolution of humanity, growth, unity, companionship, God + love.” – Bibi Bourell

In addition to the #Toyotagiving activation, Toyota featured two tents that offered fun festival experiences that included laser-etched doughnuts, branded silk-screened tote bags, virtual reality adventures, and street art glitter in addition to the music lineup of buzzed about talent at the Toyota Music Den.

Our next festival will be at Life is Beautiful in Las Vegas on September 22nd – a very special stop as Las Vegas is the district we will be making this year’s Toyota Giving grant to help fund music education programs in three local schools, Dell H. Robinson Middle School, Cashman Middle School, and Dean Allen Elementary School.

See you in Vegas!

Tegan and Sara

 

Lil Yachty

posted August 9th, 2017

#ToyotaGiving is headed to Lollapalooza!

We’re officially at our halfway point in our #ToyotaGiving festival run and we can’t believe the incredible participation so far from musicians and festival attendees all sharing what music means to them and supporting music education. Next stop, we’re headed to Chicago, Illinois where we’ll be at Lollapalooza!

We’ll be back with our activation and an all-new mosaic to be filled in as part of our #ToyotaGiving activation with our partner VH1 Save The Music Foundation, raising awareness about the importance of music education in schools.

Toyota Giving activation at Firefly 2017

Chicago is the market that received the Toyota Giving grant last year, which aided three local schools, Daniel Boone Elementary, John Spry Community School, and Goudy Technology Academy. The grant aided each school’s music education program with instruments and equipment.

If you’re going to Lollapalooza, check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you to become part of an Instagram mosaic mural made up of your photos.

MUNA

Don’t forget to follow along and hashtag #ToyotaGiving!

posted August 2nd, 2017

Dillon Francis, Capital Cities, Kevin Garrett and More Participate in the #ToyotaGiving activation this past weekend at Firefly Festival!

Captial Cities

With Firefly under our belt, we’re already half way through the festival run! Along the way we’ve had some great musicians share what music means to them! This past weekend 26 artists at Firefly participated in the activation sharing what music means to them. Personal, fun and inspiring messages were shared including:

“Music Means…LOVE!” – Galantis

“Music Means…We get to spend a little more time together.” – Kevin Garrett

“Music Means…Redemption.” – Capital Cities

“Music Means…THAT WE’RE ALL THE SAME.” – MUNA

“Music Means…Insanity.” – Dillon Francis

“Music Means…Emotional and mental freedom.” – Rozes

Dillon Francis

Kevin Garrett

In addition to the #ToyotaGiving activation, Toyota featured two tents that offered fun festival experiences that included laser-etched doughnuts, branded silk-screened tote bags, virtual reality adventures, and street art glitter in addition to the music lineup of buzzed about talent at the Toyota Music Den.

Our next festival will be at Lollapalooza in Chicago on August 3rd so check back for a new Instagram mosaic mural! #ToyotaGiving not only lets you be a part of the fun but also (and most importantly) it’s about raising awareness of the power of music through VH1 Save The Music. In conjunction with Life is Beautiful, Toyota is giving a $40k donation and will be helping fund music education in three Las Vegas area schools.

See you in Chicago!

Toyota C-HR in the Toyota Music Den at Firefly

Jonas Blue performs at the Toyota Music Den at Firefly Festival

 

posted June 20th, 2017

#ToyotaGiving is headed to Firefly!

Stagecoach and Country 500 kicked off the Toyota Giving festival run in a big way, and now we are heading to Dover, Delaware, where we’ll be setting up shop in the Woodlands at Firefly Festival!

We will be bringing our #ToyotaGiving activation to Firefly to raise awareness about the importance of music education in schools with our partner VH1 Save The Music Foundation, who also celebrates their 20th Anniversary this year.

If you’re going to Firefly, come check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you and become part of an Instagram mosaic mural made up of your photos.

Don’t forget to follow along and hashtag #ToyotaGiving! Even if you aren’t at the festival, you can use the hashtag and be a part of the fun.

 

Festival attendees write what music means to them as part of the #ToyotaGiving activation at Stagecoach.

Printers at the #ToyotaGiving activation space print out keepsake “polaroids” of participant’s Instagram photos uploaded to their Instagram account with the hashtag #ToyotaGiving.

posted June 14th, 2017