Toyota Giving

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Toyota

Dillon Francis, Capital Cities, Kevin Garrett and More Participate in the #ToyotaGiving activation this past weekend at Firefly Festival!

Captial Cities

With Firefly under our belt, we’re already half way through the festival run! Along the way we’ve had some great musicians share what music means to them! This past weekend 26 artists at Firefly participated in the activation sharing what music means to them. Personal, fun and inspiring messages were shared including:

“Music Means…LOVE!” – Galantis

“Music Means…We get to spend a little more time together.” – Kevin Garrett

“Music Means…Redemption.” – Capital Cities

“Music Means…THAT WE’RE ALL THE SAME.” – MUNA

“Music Means…Insanity.” – Dillon Francis

“Music Means…Emotional and mental freedom.” – Rozes

Dillon Francis

Kevin Garrett

In addition to the #ToyotaGiving activation, Toyota featured two tents that offered fun festival experiences that included laser-etched doughnuts, branded silk-screened tote bags, virtual reality adventures, and street art glitter in addition to the music lineup of buzzed about talent at the Toyota Music Den.

Our next festival will be at Lollapalooza in Chicago on August 3rd so check back for a new Instagram mosaic mural! #ToyotaGiving not only lets you be a part of the fun but also (and most importantly) it’s about raising awareness of the power of music through VH1 Save The Music. In conjunction with Life is Beautiful, Toyota is giving a $40k donation and will be helping fund music education in three Las Vegas area schools.

See you in Chicago!

Toyota C-HR in the Toyota Music Den at Firefly

Jonas Blue performs at the Toyota Music Den at Firefly Festival

 

posted June 20th, 2017

#ToyotaGiving is headed to Firefly!

Stagecoach and Country 500 kicked off the Toyota Giving festival run in a big way, and now we are heading to Dover, Delaware, where we’ll be setting up shop in the Woodlands at Firefly Festival!

We will be bringing our #ToyotaGiving activation to Firefly to raise awareness about the importance of music education in schools with our partner VH1 Save The Music Foundation, who also celebrates their 20th Anniversary this year.

If you’re going to Firefly, come check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you and become part of an Instagram mosaic mural made up of your photos.

Don’t forget to follow along and hashtag #ToyotaGiving! Even if you aren’t at the festival, you can use the hashtag and be a part of the fun.

 

Festival attendees write what music means to them as part of the #ToyotaGiving activation at Stagecoach.

Printers at the #ToyotaGiving activation space print out keepsake “polaroids” of participant’s Instagram photos uploaded to their Instagram account with the hashtag #ToyotaGiving.

posted June 14th, 2017

Toyota Giving is headed to Country 500!

Music-festival season is in full swing! Toyota will once again be partnering with VH1 Save the Music Foundation at music festivals throughout the country in support of music education programs in public schools. We kicked things off last month at Stagecoach in Indio, California and now during Memorial Weekend we’re at Country 500 to continue the #ToyotaGiving fun!

If you’re heading to Daytona Beach, stop by the Toyota Oasis to see the #ToyotaGiving installation and support music education. This year’s installation features an Instagram mosaic mural where festival attendees and musicians at Country 500 will be invited to write on a dry erase board sharing the answer to the question “What does music mean to you?” Then snap a photo with the dry erase board, post to Instagram using the hashtag #ToyotaGiving and the photo will be printed out to keep as well as used to fill out the mosaic mural.

Even if you can’t make it to Country 500, you can still participate in the program this weekend and at each festival stop this summer! This is our last country festival of 2017 before heading to Firefly (Dover, DE), Lollapalooza (Chicago, IL), Life is Beautiful (Las Vegas, NV) and finally Voodoo Music + Arts Experience (New Orleans, LA). Every festival will have a different mosaic mural, so keep sharing what music means to you on your Instagram account using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of the festival season, Toyota in conjunction with VH1 Save the Music will donate $40,000 to three schools with music education needs in the Clark County school district of Las Vegas, guaranteeing that the power of music will continue to influence the local community for generations to come.

Help us spread the word and don’t forget to follow along and hashtag #ToyotaGiving!

posted May 26th, 2017

Kicking off 3rd year partnership with VH1 Save the Music at Stagecoach

 

We’re back!

Festival season is upon us again, and for the third consecutive year, we are partnering with VH1 Save the Music Foundation to bring music education to deserving schools. 2017 is a special year as we also celebrate VH1 Save the Music Foundation’s 20th Anniversary!

In 2015, the Toyota Giving and VH1 Save the Music partnership provided students at LaPlace Elementary in New Orleans with their first music education program in over a decade. In 2016, the partnership provided three Chicago-area schools, Daniel Boone Elementary, John Spry Community School, and Goudy Technology Academy, music education programs with instruments and equipment. In our third run this year, Toyota Giving will once again be at music festivals across the country raising awareness of the importance of music education and making our biggest impact yet!

We’re launching this year’s program at Stagecoach in Indio, California. Festivalgoers are invited to stop by the Toyota Giving installation at the country-music fest where they’ll be able to share their answer to the question “What does music mean to you?”

This year, attendees and guests can be a part of a photo mosaic mural by posting a photo on their Instagram using the hashtag #ToyotaGiving and a message of what music means to them.” By the end of the festival the mosaic mural will be filled with hundreds of photos, a living testament to the power of music!

Even if you can’t make it to Stagecoach, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of festival season, Toyota Giving and VH1 Share the Music will donate $40,000 to a public school with music-education needs, guaranteeing that the power of music will continue to influence the local community for generations to come.

Make your mark and be a part of something bigger. Help us spread the word and don’t forget to follow along and hashtag #ToyotaGiving!

 

 

 

posted April 28th, 2017

Off to VooDoo – the last festival of the season!

It’s hard to believe that fall is already here. All summer long, we’ve been hitting up music festivals from coast to coast to spread the love of music and the joy of giving back. It’s almost Halloween and that means it’s time for the annual ritual: the Voodoo Music Experience in New Orleans.

Along with VH1 Save the Music Foundation, we’ll be setting up shop to teach festivalgoers about the importance of music education—an issue that’s especially important in a city with as rich a musical legacy as New Orleans. Last year, with your help, we were able to give LaPlace Elementary School a $30,000 grant to use toward restarting their music department—one of many such departments around the city that were victims of the long recovery from Hurricane Katrina.

If you’re going to be haunting the grounds at Voodoo, stop by the #ToyotaGiving space in the Toyota Music tent, where you can share what music means to you on one of the globes that make up our custom art installation. Then take a snap of your work and share it on Facebook, Twitter, and Instagram using the hashtag #ToyotaGiving.

If you can’t make it out to Voodoo, you can still participate in the fun by sharing your response to the question of what music means to you on your social media channels with #ToyotaGiving.

See you at City Park!

posted October 25th, 2016

Celebrating the 25th Anniversary of Lollapalooza

Now that we’ve caught our breath from Firefly, we’re heading to the Windy City, where we’ll be posting up on Chicago’s Front Lawn—a.k.a. Grant Park—for the twenty-fifth edition of Lollapalooza!

From Stagecoach to Firefly, we’ve been setting up shop at music festivals around the country along with our friends at VH1 Save the Music Foundation to teach excited festival-goers about the importance of music education in their local schools.

If you plan on being among the party people at Lollapalooza, stop by the #ToyotaGiving space and share with us what music means to you on one of our globes. Then add your response to our installation, snap a picture of it, and share it with your friends on social media using #ToyotaGiving.

If you can’t make it to Lollapalooza, you can still help us raise awareness about the importance of music education in schools by sharing what music means to you on your Facebook, Twitter, and Instagram using #ToyotaGiving.

See you at Grant Park!

posted July 27th, 2016

Toyota Giving headed to The Woodlands @ Firefly Music Festival

We’ve packed up from both Country 500 and Sasquatch, and are heading to Dover, Delaware, where we’ll be setting up shop at the Firefly Festival.

Just like the festivals we’ve been at earlier this year – Stagecoach, Country 500 and Sasquatch, we will be bringing our #ToyotaGiving activation to Firefly to raise awareness about the importance of music education in schools with our partner VH1 Save the Music Foundation.

If you’re going to Firefly, come by the #ToyotaGiving space, where you’ll be able to share your answer to the question “What does music mean to you?” Write it down on one of the globes that make up the illustration, take a snap, and share it on your social media channels with #ToyotaGiving to help spread the word.

If you can’t make it to Firefly, you can still help us raise awareness by sharing what music means to you on your Facebook, Twitter, and Instagram using #ToyotaGiving.

See you guys at Firefly!

posted June 13th, 2016

Share the love for #ToyotaGiving @ Sasquatch and Country 500!

We are right in the thick of the music festival season. It seems like it was only yesterday that we wrapped the first year of our partnership with VH1 Save the Music Foundation by helping bring music education back to LaPlace Elementary School in Louisiana. This year, #ToyotaGiving is once again partnering with VH1 Save the Music Foundation at music festivals across the country, to raise awareness about music education in schools.

Last month, we kicked off the season at Stagecoach in Indio, California, and this weekend we are covering both the East and West Coasts for festival fun. This weekend, we’ll be in Daytona, Florida for Country 500 AND the Gorge Amphitheater in Washington State for Sasquatch. At both festivals, we want YOU to stop by the #ToyotaGiving installation and share your answer to the question, “What does music mean to you?” by writing on the multi-colored globes that make up the piece of art itself. By the end of the festival, the inspiring answers will fill the piece; a living testimony to the power of music and importance of music education.
Even if you can’t make it to Country 500 or Sasquatch, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of the festival season, #ToyotaGiving and VH1 Save the Music will donate $30,000 to a public school with music education needs, ensuring that the power of music will continue to influence the community for generations to come.

posted May 25th, 2016

Kicking off 2nd year partnership with VH1 Save The Music at Stagecoach

It seems like it was only yesterday that we wrapped the first year of our partnership with VH1 Save the Music by helping to bring music education back to LaPlace Elementary School in Louisiana, but it’s already festival season again. This year, Toyota Giving will once again be partnering with VH1 Save the Music at music festivals across the country, raising money for one deserving school’s music education program.

We’re launching this year’s program at Stagecoach in Indio, California. Festival-goers are invited to stop by the Toyota Giving installation at the country-music fest, where they’ll be able to share their answer to the question “What does music mean to you?” by writing on the multi-colored globes that make up the installation itself. By the end of the festival, the installation will be filled with hundreds of inspiring answers, a living testimony to the power of music.

Even if you can’t make it to Stagecoach, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of festival season, Toyota Giving and VH1 Share the Music will donate $30,000 to a public school with music-education needs, guaranteeing that the power of music will continue to influence the local community for generations to come.

posted April 29th, 2016

Santigold + New Music program in New Orleans!

This year, at Lollapalooza, Outside Lands, Nocturnal Wonderland, and Life Is Beautiful, Toyota asked music fans to share what music meant to them. Festival attendees wrote their answers on a leaf, then posted the leaves to the Whispering Willow Tree, a giant neon sculpture that traveled to each of the festivals. For every fan who shared their response on social media using the hashtag #ToyotaGiving, Toyota donated $1 to VH1 Save The Music. Even musicians playing the festivals got in on the act: Dan Deacon, Cold War Kids, and Gary Clark Jr. all shared what music meant to them.

Now, with festival season in the rear view, Toyota and VH1 Save The Music are giving back. Together with the help of music fans around the country, they’re donating $30,000 to LaPlace Elementary School outside of New Orleans, LA, to be used to fund an instrumental music program for the school—the first such program at the school in over a decade. With the grant, LaPlace Elementary will be able to hire a music teacher and provide instruments for their students to use.

The grant will be presented to LaPlace Elementary on Friday, October 30, at a special assembly at the school. Genre-defying artist Santigold, who will be headlining that weekend’s Voodoo Music + Arts Experience in New Orleans, will perform a special concert for the students—who will then repay the favor by demonstrating their new music curriculum. It’s a fitting end to an unforgettable festival season.

posted October 30th, 2015