With Firefly under our belt, we’re already half way through the festival run! Along the way we’ve had some great musicians share what music means to them! This past weekend 26 artists at Firefly participated in the activation sharing what music means to them. Personal, fun and inspiring messages were shared including:
“Music Means…LOVE!” – Galantis
“Music Means…We get to spend a little more time together.” – Kevin Garrett
“Music Means…Redemption.” – Capital Cities
“Music Means…THAT WE’RE ALL THE SAME.” – MUNA
“Music Means…Insanity.” – Dillon Francis
“Music Means…Emotional and mental freedom.” – Rozes
In addition to the #ToyotaGiving activation, Toyota featured two tents that offered fun festival experiences that included laser-etched doughnuts, branded silk-screened tote bags, virtual reality adventures, and street art glitter in addition to the music lineup of buzzed about talent at the Toyota Music Den.
Our next festival will be at Lollapalooza in Chicago on August 3rd so check back for a new Instagram mosaic mural! #ToyotaGiving not only lets you be a part of the fun but also (and most importantly) it’s about raising awareness of the power of music through VH1 Save The Music. In conjunction with Life is Beautiful, Toyota is giving a $40k donation and will be helping fund music education in three Las Vegas area schools.
See you in Chicago!