Toyota Giving



#ToyotaGiving is headed to Lollapalooza!

We’re officially at our halfway point in our #ToyotaGiving festival run and we can’t believe the incredible participation so far from musicians and festival attendees all sharing what music means to them and supporting music education. Next stop, we’re headed to Chicago, Illinois where we’ll be at Lollapalooza!

We’ll be back with our activation and an all-new mosaic to be filled in as part of our #ToyotaGiving activation with our partner VH1 Save The Music Foundation, raising awareness about the importance of music education in schools.

Toyota Giving activation at Firefly 2017

Chicago is the market that received the Toyota Giving grant last year, which aided three local schools, Daniel Boone Elementary, John Spry Community School, and Goudy Technology Academy. The grant aided each school’s music education program with instruments and equipment.

If you’re going to Lollapalooza, check out the #ToyotaGiving space inside the Toyota Music Den and tell us what music means to you to become part of an Instagram mosaic mural made up of your photos.


Don’t forget to follow along and hashtag #ToyotaGiving!

posted August 2nd, 2017