This past weekend we made a return to Lollapalooza and had so many great musicians share what music means to them! 25 artists at Lollapalooza participated in the activation sharing fun and inspiring messages including:
“Music Means…Mood acceptance!” – Lil Yachty
“Music Means…Community.” – Tegan and Sara
“Music Means…Anything that makes you feel alive!!…Man!.” – Barns Courtney
“Music Means…The potential evolution of humanity, growth, unity, companionship, God + love.” – Bibi Bourell
In addition to the #Toyotagiving activation, Toyota featured two tents that offered fun festival experiences that included laser-etched doughnuts, branded silk-screened tote bags, virtual reality adventures, and street art glitter in addition to the music lineup of buzzed about talent at the Toyota Music Den.
Our next festival will be at Life is Beautiful in Las Vegas on September 22nd – a very special stop as Las Vegas is the district we will be making this year’s Toyota Giving grant to help fund music education programs in three local schools, Dell H. Robinson Middle School, Cashman Middle School, and Dean Allen Elementary School.
See you in Vegas!