We are right in the thick of the music festival season. It seems like it was only yesterday that we wrapped the first year of our partnership with VH1 Save the Music Foundation by helping bring music education back to LaPlace Elementary School in Louisiana. This year, #ToyotaGiving is once again partnering with VH1 Save the Music Foundation at music festivals across the country, to raise awareness about music education in schools.
Last month, we kicked off the season at Stagecoach in Indio, California, and this weekend we are covering both the East and West Coasts for festival fun. This weekend, we’ll be in Daytona, Florida for Country 500 AND the Gorge Amphitheater in Washington State for Sasquatch. At both festivals, we want YOU to stop by the #ToyotaGiving installation and share your answer to the question, “What does music mean to you?” by writing on the multi-colored globes that make up the piece of art itself. By the end of the festival, the inspiring answers will fill the piece; a living testimony to the power of music and importance of music education.
Even if you can’t make it to Country 500 or Sasquatch, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.
At the end of the festival season, #ToyotaGiving and VH1 Save the Music will donate $30,000 to a public school with music education needs, ensuring that the power of music will continue to influence the community for generations to come.