We’re in Downtown Las Vegas for Life Is Beautiful. Sunday is the last day for festival attendees to stop by and help spread the word of our partnership with VH1 Save the Music to help ensure that music instruction remains a vital component of a complete education.
To continue the festival tour at Life Is Beautiful, we’re encouraging music fans to visit our Whispering Willow tree and share what music means to them by hanging a leaf on the tree and posting a photo of the response socially using #ToyotaGiving. For every social media post with the hashtag, we’ll donate $1 to VH1 Save the Music. By the end of the festival, the tree will be blooming with music’s collective importance, and we’ll be closer to our goal of restoring or implementing a musical instrument program for an entire school.
If you can’t make it to the festival, share on Instagram, Twitter or Facebook what music means to you from home and Toyota will still donate!
Since kicking off the #ToyotaGiving activation at Lollapalooza and making appearances at Outside Lands and Nocturnal Wonderland, artists from Gary Clark Jr to Dan Deacon to Børns have stopped by the Toyota tent to write a leaf and lend their support to the cause. And even if you can’t make it to Life Is Beautiful, you can still help us reach our goal by sharing what music means to you on your social networks with the hashtag #ToyotaGiving.